Digital Marketing Strategy

We'll Work Together to Build You a Customised Digital Marketing Strategy

Whilst the Internet presents wonderful opportunities for growth for companies just like yours, the number of options can be overwhelming.

One of our core principle is to ensure our customers get measurable results.

And since every business and market is different, we like to make sure that we fully understand your business requirements first before defining a specific online marketing strategy.

Digital Marketing Strategy Consulting

We'll help you define your specific digital marketing objetives

Objetivos de Negocio alineados con el Marketing Digital - Conversion Makers

Our first step will be to define a series of specific and clear objectives which we'll later use as a basis of measuring performance.

Although simple in principle, it's not always so easy to figure out what's priority and what's not. Which is why we first like to get a thorough understanding of your business and the things that keeps you awake at night.

In Conversion Makers, our approach is partnership and we run each project as if it were our own money and to deadlines that suit your individual needs.

In order for us to help you to the best of our abilities, we'll start by getting a thorough understanding of your business and where you want to go by breaking down each requirement into manageable and measurable pieces.

Competitive Analysis

Unless you're in the privileged position of being the only provider of your product and service in your market, it's vital that we review and analyse your main competitors in order to gain a full 360º view of your landscape.

We'll also review in detail your products and services and, in particular, pay careful attention to your value propositions which is often the hardest element to pin down.

Another fundamental aspect is to understand your position in your market and look into both the tangible and intangible aspects of your company.

All these elements will help us clearly understand your environment in a structured way and in many cases, actually help us spot new opportunities which previously remained hidden from view.

Hay que estudiar la Competencia - Conversion Makers

Building Your Customised Digital Marketing Plan

Business Puzzle - Conversion Makers

Having reviewed your specific needs and the competitive landscape, the next step is to build a custom-tailored digital marketing strategic plan specifically for your business (or public / government institution). 

In more complex cases or in highly competitive markets, we use business tools such as "Business Model Canvas" and  "Value Proposition Design" (developed by Strategyzer). 

Once completed, we'll provide you with a specific plan which will include timelines, recommended traffic sources, specific marketing and sales funnels that need to be implemented, all necessary tools to get the job done and finally an estimate on the costs involved.

Frequently Asked Questions

"I run or own a smaller company or am a freelance consultant : Is this for me?"

We work with individual consultants and entrepreneurs as well as smaller and larger companies. For example, we have clients that are small law firms right up to multi-nationals and public institutions with revenues or budgets of multiple millions of dollars per year.

The best way to see if we're a good fit is to simply contact us using the form below. Just let us know a little bit about yourself and what you're looking to achieve. You'll receive a quick reply and with a guarantee that we won't try to sell you anything.

In all cases, we'll offer you a free initial strategy session (no obligation) via conference call which typically lasts 30 minutes to 1 hour. 

"Do we need to have a number of face-to-face meetings?"

"Mis campanas-no son rentables. ¿Qué puedo hacer?"

Generally no unless you specifically want them or circumstances warrant them. Most of our meetings take place on-line via Skype, phone or using the Google Hangouts service.

The reason is simply to keep costs down to a minimum and save as much time as possible.

"Is it really necessary to engage your Consulting Services?"

Each client is unique and different in terms of needs, complexity or circumstance so it's tough to give you one simple answer. In simpler cases and especially for smaller businesses, the answer is simply "no". For example, if your main problem is getting sales leads for your business, then we have a specific series of services which are packaged together specifically designed to solve that one key problem.

"Do you provide coverage for international situations?"

In most cases yes. At the moment, our core services are available for English, French, German and Spanish-speaking markets (most of our staff are multi-lingual and have direct international business experience).

For example, we are currently managing paid traffic campaigns for clients across Europe, USA, South America and a few markets in Africa, the Middle East and Asia.

What to do now

Andy McDuff

Hi! My name is Andy McDuff and I'm one of the Co-Founders of Conversion Makers. 

Hopefully we've answered the most common questions for you but if not, why not reach out and request your free strategy session with me?

It's completely consultative meaning that it's designed to help and guide YOU based on your current circumstances.

It's completely free, there's no obligation on your behalf and designed to be completely non-intimidating in any shape or form. And it doesn't matter if you're a freelance consultant, small or larger business.

Our call will normally last from anywhere from 30 minutes to 1 hour : the main thing I want to do is help you and answer any of your burning questions. 

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